Sponsored listings increase your visibility on Morty, and increased visibility has been shown to increase booking likelihood.
A few features of sponsored listings:
Efficient: We only show ads for attractions users haven't done yet, to avoid wasting credits.
Geotargeted: Ads are shown to users searching nearby, or with parameters that might relate to your attractions.
Pay per click: Credits decrement when users tap on your sponsored ads, not based on impressions.
Where do sponsored listings appear?
Ads appear on the Explore screen and in the 'You might also consider' recommendations widget.
💡 Inclusion in top 10 results on Morty doubles the odds of a booking.
We automatically run ads against all attractions at your venue. The attraction's cover image is used as ad media.
How are ad credits used?
When a Morty user clicks an ad your credit balance decreases. Repeated taps within a short period of time are ignored.
A click costs about 1-2 credits at time of writing. Our ad marketplace optimizes your ad spend against others bidding, so this could rise and fall based on local demand.
How do I get ad credits?
You can get credits by joining Morty's partner program and by referring users to Morty.
Questions?
Want to increase your ad spend? Wondering how things work?
Current limitations
Explore tab ads are only shown to iOS users as of writing.