☑️ 1. Claim your business
It's free, it lets you access the Morty for Business dashboard, and it's the first step to optimizing your Morty listing.
☑️ 2. Optimize your listings
Find your attractions on Morty and see how they look. Then go to Morty for Business > Attractions and Edit listings.
It's most important to focus on:
Images: Include at least 2-3 images per attraction. High resolution.
The first image (your cover image) is most important.
If you're a MortyPass Partner you can use video for your cover image. We highly recommend this — it gets Morty users to stop scrolling.
Include at least one photo of the actual attraction.
Text fields:
Description: A compelling description goes a long way.
Additional details: Great place to put age restrictions and other things participants should know.
Accessibility: Don't neglect this field, it may send some customers your way who otherwise would have skipped, and can save you a lot of phone calls.
Remember that Customer Happiness = Reality - Expectations
Morty users tend to be experienced, so letting them know what to expect makes them generally more positive.
If your attraction differs from "the average" experience in your category, being up front about it increases the likelihood our users will have a great time.
For instance if you have an escape room that is more task based than puzzle-heavy, or that is primarily low tech lock and key, we recommend leading with that info towards the beginning of your description.
☑️ 3. Reviews and ratings
More reviews/ratings on Morty usually helps get you more impressions, clicks, and bookings.
Getting more ratings and reviews
The best way to get more reviews is to ask for them. And the best time to ask is right after your customers had a great time at your venue.
Get yourself some Morty materials
Put up physical QR codes for the 2-3 platforms you want to get more ratings:
We recommend locating these QR codes in the direction of the exit. Customers will be naturally facing that way after their experience.
Train your staff on how to ask. Here's a simple policy many venues use:
Responding to written reviews
We recommend checking Morty for Business > Reviews every week or two and responding to new reviews.
Respond to any negative reviews first!
Why is it important to respond to negative reviews?
When users read a negative review but then see a reasonable and caring response from the owner (eg "I'm so sorry your experience wasn't up to the standards we strive to meet", "I'd like to make it right", etc...) they tend to discount the negative reviewer's opinion a bit, and become more likely to book.
Don't stress about negative ratings
3 reasons why you shouldn't lose sleep over an occasional thumbs down on Morty:
The best attractions in the world get an occasional thumbs down on Morty. It doesn't carry nearly the same weight as a 1 star rating on Google.
It doesn't really affect your business. Our data analysis reveals that the most powerful factor in whether someone books your attraction on Morty is actually their proximity to your venue.
Ratings have a small impact on increasing booking propensity, but it's relatively minor, on par with factors like whether a user has wishlisted an attraction, whether their friends have done it, or if they've already done an attraction at your venue.
It's inevitable: Morty's audience consists of about 50% experienced escape rooms fans, and 50% new players. Naturally, most ratings are left by the users with the most experience. This is unlike Google, where most reviewers are new to escape rooms/immersive attractions.
Think of it this way:
1. The first time a person tries ice cream they're probably going to love it.
2. The 20th time that person has ice cream, they'll likely have more nuanced opinions. Their outlook might fluctuate based on the design of the store, the flavors offered, the branding, the weather, their mood, and even the people they're going with.
☑️ 4. Become a magnet for Morty bookings
Join the MortyPass Partner program
Increase your visibility on Morty, give players fun rewards for booking your attractions, encourage Morty users to spend their earned rewards back at your venue.
The results:
The average venue gets 2x more bookings on Morty.
~16x return on marketing spend. MortyPass Partners on average make $16 dollars for every dollar spent.
Those are some pretty solid economics, and the reason why more than 1 in 4 immersive venues in the US have already joined MortyPass.
Setup only takes 10 minutes:
Morty Ads
We are test piloting sponsored listings with a small handful of companies. Please reach out if interested.